Every detail, thoughtfully crafted

Hyperrealism Brows are a modern form of semi permanent makeup (SPMU) where ultra-fine, individually drawn hair strokes are implanted into the upper layers of the skin using a precision digital machine. The finish mimics real brow hairs so closely that the results genuinely blend into your natural brow, even at close range and in natural daylight. Unlike older microblading techniques which use a manual blade, the digital machine delivers crisp, consistent strokes that heal softly and age beautifully. Results typically last between 12 and 18 months, with a complimentary top-up 6 to 8 weeks after your initial session to perfect density and colour.

Your first SPMU session is allocated roughly two and a half to three hours. That includes a full consultation, bespoke brow mapping measured to your face, a numbing phase, and then the hyperrealism hair stroke work itself. I never rush this appointment: the mapping is the most important part of the whole treatment.

BIAB (Builder In A Bottle) is a soak-off gel that's applied in thin layers to strengthen and protect your natural nail, rather than sitting on top like an acrylic. Most clients see their natural nails grow longer and healthier after a few cycles of BIAB. You can remove it safely, infill it every three to four weeks, and pair it with any colour or nude finish.

Loulou's Beauty is based on Knowle Road, Rowley Regis, West Midlands. The studio is a calm, private space, not a busy salon floor, so every client has complete quiet and privacy during their treatment. Safe, free parking is available close by, and the studio is easy to reach from the A4123, M5 Junction 2, and all surrounding Black Country towns. The exact address and detailed parking directions are shared directly on your booking confirmation email.

Yes — and I strongly recommend it. A consultation lets us discuss your natural brow shape, lifestyle, skin type, any previous permanent makeup and your preferred finish. You'll leave understanding exactly what to expect, how the healing timeline works, and what aftercare looks like. Consultations can be done in person or virtually.

All bookings are made through the booking link (Book Now at the top of this page) or by messaging directly through Instagram, Facebook or WhatsApp. A small non-refundable deposit secures your appointment and is taken off your final balance on the day. The remainder is paid in the studio after your treatment by card or cash. Rebooking or rescheduling with more than 48 hours' notice is always welcomed.

All treatments take place at the Knowle Road studio in Rowley Regis for insurance, hygiene and precision reasons, especially SPMU. The studio is easy to reach from Oldbury, Halesowen, Cradley Heath, Dudley, Blackheath, Smethwick and the wider West Midlands, usually within a 10 to 20 minute drive.